Friday, May 30, 2008

Anne Ahira | Perry Burns

Anne Ahira News - Ahira - Businesses At Severe Risk If They Don't Embrace Web 2.0 by Perry Burns

Web 2.0 is not a new technology. Rather it is a whole new way of thinking about information, other people and how they interact. This will have an increasingly important effect on the way that companies do business.

Web 2.0 is distinct from web design and requires a change the way firms interact with their customers at every stage of the sales cycle. The key findings in the survey were:

1. Companies are still running their internet presence as a passive marketing exercise with little or no regard for the strategic repercussions of Web 2.0.

2. Many businesses are unaware of Web 2.0 and its implications.

3. The majority of businesses have no plans to update their strategy for Web 2.0.

4. Half of the respondents attributed no observable change in business performance from the web.

5. 65 per cent of respondents reported that they had an internet browser open all the time.

6. 95 per cent of the respondents confirmed that the Internet was indispensable to their work.

7. 97 per cent of respondents agreed completely or to an extent that the internet was their primary research tool.

8. 60 per cent of respondents reported that their main mode of written communication was by email.

9.Only 64 per cent of Chief Executives had come across the term Web 2.0.

10. The Wikipedia definition of Web 2.0 was originally an accurate and reliable source of information.

11. Almost half of companies used a design consultant rather than a specialist employee to maintain their web site.

12. Few businesses had embraced online selling.

13. Only 4 per cent of our sample had commissioned an outside specialist to manage their SEO.

14. Just over half of businesses use the web to distribute sales, marketing & communication collateral.

15. There is a remarkable disregard for the importance of web site optimization.

16. Less than a fifth of businesses have implemented a keyword strategy.

17. Less than a quarter have taken action to ensure that they are "number 1" for their chosen search terms.

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